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Advanced Search Engine Optimization - Karachi

  • Country: Pakistan
  • City: Karachi
  • Contact Number: 03122169325
  • Posted on: July 12, 2016
Advanced Search Engine Optimization


Advanced Search Engine Optimization
Omni Academy provide advanced search engine optimization (SEO) training to enhance digital marketing capabilities of individual and organizations. As a Digital marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. In modern Digital Marketing or products and services promotion SEO has a critical role.
What Is SEO
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
SEO Course Contents
SEO Introduction
• How do search engines Work?
• Introduction to search engines
• Links
• Indexing
• Retrieval
• Ranking
• Layers
On Site Optimization
• What is on site optimization
• On site factors
• Meta tags
• Keyword density
• Image alt text
• Internal linking
• SEO copywriting (content optimization)
Off Site Optimization
• What is off site optimization
• Offsite factors
• Links
• Anchor text
• Anchor title
SEO Facts and Figures
• How important is SEO today?
• Search is still the biggest game in town
Program Name : SEO – Digital Marketing
Training Track : Digital Marketing

Duration : Two Months
*Monthly Installment Options available for deserving students.

Eligibility: Basic Understanding of Web Technology such as HTML, Google Search, Use of Internet Browser
For Details Contact Us: 0312.2169 325, 0337.7222 191, PTCL: 3498-OMNI (6664) | E: [email protected] I www.omni-academy.com


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